The Right-Brain 'Art' of Sales vs. the Left-Brain 'Analytic' – Musings on Media from the 'Sell' Side, with Occasional Forays into Music…and Wine
The Legacy of Your [Sales] Work
Most of the time, what you do on the Sales side…while seemingly out in front of it all…is actually pretty obscured, invisible in a sense, often forgotten. So that is why seeing this Full-Page, Back Cover ad by the great Ford Motor Co., warms our hearts here at MoM[S].
It is from this year’s New Media Expo/BlogWorld Show Directory, where we happened to be speaking on one of their panels for the first time. We are excited to see this, as we lucidly recall some thrilling days back in 2009, when MoM[S] was in a stint at a second Social Media firm by then. While it was still very early in this game, by that time we were pretty well-versed in creating & selling social media ad programs, inventing our effort as we went along.
One of the most noted programs put together by us, after diligent work back and forth with Ford’s media shop at the time, was in fact a ‘badge’ program very similar to this, and assembled in time for the Fusion Hybrid launch. It may well have been a main predecessor to the full-on badging strategy that they have clearly embraced since then, as evidenced by this ad. Hard to say, but we hope so. We wish them great success with it either way!