The Digital Analytics Association [DAA for short] is launching this year what they call their ‘Most Important Project of the Decade‘, known as the Digital Competency Development Project.
We support this worthy cause, not just because of the endless reports week after week in the Trades about ‘bot fraud, phantom domains/traffic, iFrame stacking, and on & on. The more professional standards put into place by leading industry groups at this point in time, the better for everyone working in the Digital space.
In fact, we have put our “support” into tangible form, having been selected to be a part of this project as a Subject Matter Expert for the concepts proposed & developed to become the defacto standards of the DAA & its professional members.
MindOnMedia[Sales] is honored to have been chosen here, and hope to provide valuable insights in this worthy cause!